Adding your logo to custom workwear is good for business and makes your company stand out. Polished and professional customised uniforms have plenty of benefits for your business, from brand awareness to unique personalisation. Here’s how you can make embroidered workwear an asset for your workforce.
Improve your corporate identity with custom workwear.
If you’re building a brand identity, custom workwear, such as embroidered polo shirts, printed t-shirts and fleeces, should be part of your company’s marketing strategy. Logo embroidered workwear turns your branded uniforms into walking adverts. Therefore, it should be at the heart of a broader branding effort. When selecting printed or embroidered workwear for your team, focus on quality, brand colours and logo placement as part of a consistent corporate branding effort.
Massive range of clothing from top brands
Sussex Clothing offers a massive range of clothing for all types of businesses from hospitality to the construction industry. We offer over 100 different brands which are globally recognised, including Nike, Regatta, Adidas, Asquith and Fox, Gildan, Cragghoppers, Glenmuir and many, many more. Shop now for polos, fitted polo shirts, shirts, jackets, t-shirts, fleeces etc. in hundreds of colours. They can be custom-printed or embroidered.
A unique professional look
Adding a logo to your workwear is a clever way to elevate the look. But the beauty of customisation is that you can create a unique look that customers will associate with your business. It’s worth working with a designer to explore placement and scale, so you create a brand image that is consistent yet engaging. Ensuring that your logo looks perfect across all of your branding is essential. What might work on your company signage may need some adjustment for those printed polo shirts, hoodies or high visibility jackets. Take a look at our online gallery.
Promote a professional brand image.
Workwear should be at the heart of your efforts to create a professional image. At a basic level, a custom uniform differentiates work clothing from casual clothing. More importantly, a branded uniform provides your customers with a favourable first impression and can boost staff morale. A polished and professional appearance is a key metric for customers evaluating the quality and authority of your brand. When your industry is competitive, ensuring your workforce is engaging and confident leads to happy customers and repeat business.
Company workwear promotes a strong culture.
Branded uniforms work hard for your business in other ways. For example, high-quality custom workwear can have a positive effect on company culture by bringing staff together as a team. Wearing a customised uniform ties staff into your company’s values and vision, promoting a sense of team spirit. And that creates results when your employees are working to challenging deadlines or in busy environments.
Personalised workwear increases engagement.
For employees in customer-facing positions, invest in personalised workwear with a logo, name and job title. It’s an easy way to build confidence in your business and enhance the customer experience. Custom workwear makes your business look more trustworthy. And by making it easy to identify members of staff and their responsibilities, you’ll build better customer relations with no effort. This increased visibility also helps to make your teams more efficient and encourages them to take pride in their work.
Enhance conversions
Effortless customisation can be used in a variety of ways. And one of the best for your business is adding contact details to jackets, polos and outerwear. A website or memorable shortcode makes it easy for potential customers to contact your business immediately. And that ease of use will drive customers your way when they’re looking for your products and services.
Keep your employees safe with highly visible custom workwear.
It’s important to remember that custom workwear also has an employee benefit. Unique and highly visible workwear can keep your workers safe when working in challenging conditions. In addition, by providing high-quality uniforms and protective clothing, you’ll help your employees save time and perform at their best.
Custom printed and embroidered workwear from Sussex Clothing
Want customised uniforms, protective gear and workwear for your teams? Please get in touch with Sussex Clothing today, and we’ll help you with your requirements. Visit our shop now and see what’s on offer.