So you’re undertaking a brand refresh. You’ve got a brand new logo, a redesigned website and a publicity campaign ready to go. So why are your staff wearing the same old custom workwear?
Unfortunately, staff uniforms are easy to overlook. But smart and stylish branded workwear can go a long way to achieving your goal of creating a strong and lasting brand impression. If you’re a customer facing business, it’s likely that uniforms are a key brand touchpoint – so here’s why you shouldn’t overlook them as part of your next rebrand.
How your business can rebrand workwear
The most cost-effective way of replacing custom workwear is to introduce new clothing gradually alongside older uniforms. However, this isn’t ideal when you’re trying to create a new brand impression. Or you might choose to rebrand existing uniforms with a logo replacement.
But if your business is serious about its brand identity, then you need a ‘big bang’ approach. It’s a radical change, but it’s the best way to introduce a new visual identity as part of a rebranding exercise.
What to consider when rebranding with custom workwear
These are the factors that can impact a big brand custom workwear rebrand:
Your workforce
When it comes to introducing new uniforms, you need employee buy-in. After all, clothing impacts everything from health and safety to staff morale. It’s essential that your teams are happy with the quality and fit of their new uniforms, and that you provide a wide range of choice to suit every situation. Consult with your employees before making any purchasing decisions.
Health & Safety
Ensure that specialised PPE workwear meets legal requirements and is fit for the job.
Customised workwear
Going down the customised uniform route is the best way to ensure that clothing meets your employees’ exact needs. While this is a more expensive option, you can order in bulk to reduce costs. When brand recognition is your primary goal, customised uniforms are usually the best option when you want your new logo and colours front and centre.
Sustainability
Every business wants to make responsible choices. So opt for materials that are easy to care for in a low temperature wash and can be fully recycled. It’s also worth buying the best quality you can afford so your rebranded uniforms are made to last.
Creating your custom uniforms
Your new uniforms need to be consistent with your branding. Opt for embroidered logos for durability and make sure that you choose colours consistent with your brand identity. If your brand colours are particularly vibrant, try using neutrals in the same colour palette that look good on everyone.
Create a flexible uniform that’s easily adaptable. For example, agree on different styles of trousers, skirts and shirts that will suit most body shapes. If your employees feel good in their new uniforms, they’ll look good and perform better. In turn, your rebranding will attract new custom.
Fine tune your launch strategy with Sussex Clothing
Custom uniforms should be at the heart of your relaunch strategy. If you want to elevate your brand, workwear is a cost-effective strategy that instantly differentiates you in the marketplace. To find out more, please contact Sussex Clothing today.