If you have customer-facing employees, the right custom workwear can help build your brand. After all, a workwear uniform represents your brand and shapes the way your customers see you. These simple tips should help you design workwear that gets your brand noticed for the right reasons.
Be stylish and professional
The correct high-comfort and quality materials and the proper fit are essential when you’re designing custom workwear. But don’t neglect style. 93% of people believe a stylish uniform reflects well on your business. So pay extra attention to logo placement, comfort, fit and company colours when you start designing your workwear uniforms.
The right custom workwear for your business
There’s a wide choice of colours and styles for you to choose from when designing your branded uniforms. But don’t neglect functionality. Whether your teams are working indoors or out, their workwear should be fit for purpose. For example, your uniforms should meet any safety requirements for your industry in terms of PPE and hi-vis.
Consult with your teams about the kind of workwear they need to carry out their jobs to the best of their ability. For example, why not consider offering branded outerwear options that are smart and protective or short-sleeved options for warmer weather? In return, you’ll make it easier for employees to adhere to your uniform requirements.
Keep brand image in mind
Branded workwear is an exceptional free marketing tool. You’ll keep your business top of mind with smart embroidered logos and company colours that are consistent across your marketing.
But that’s not all. Making brand-focused design choices can have a positive or negative impact on the way your brand is perceived. So if your company colours are vivid, consider using a subtler tone for your branded workwear. Paying attention to the details, including name tags and accessories, can help your brand create a great first impression.
Think of your customers
Branded workwear is a great choice for utility. But if you’re designing for customer-facing teams, always keep the customer in mind. 94% of people prefer employees to wear custom uniforms. It makes your staff easy to identify if there’s a problem. And branded workwear can be a great tool for building team morale.
If you want to create a professional impression, provide trousers and skirt options. Otherwise, your staff can end up blending in with your customers.
Comfort and convenience
Comfortable and correctly-fitting custom workwear has plenty of advantages for your teams. They no longer need to think about what to wear every day or about purchasing expensive clothing for work. And with modern easy-care fabrics, your workwear uniforms will keep looking great while saving time and energy,
Custom Workwear from Sussex Clothing
If you’re designing the perfect custom workwear for your employees, let us help. With our range of branded uniforms, you’ll create the ideal image for your business. So if you want to boost your brand with comfort, professionalism and style, contact Sussex Clothing today.