5 reasons why you need branded uniforms as part of the hotel guest experience
It takes less than a second for your guests to form their first impression. So if you want to deliver the ultimate guest experience, every detail matters. That’s why hotel branded uniforms should be high on your list.
A well-designed branded uniform should be crisp, professional and functional. Above all, it should project a consistent brand image, whether your guests are interacting with housekeeping or the front desk.
Justifying a complete uniform including breathable materials and branded outerwear isn’t as tricky as you think. We’ve put together five compelling reasons why hotel branded uniforms should be viewed as integral to the guest experience.
Uniforms set the standard
Dressing your staff from valets to ground staff in a smart and unified style makes the ultimate great first impression. Not only will your guests immediately feel at their ease, they’ll develop a subliminal impression that yours is a high-quality hotel.
When your staff appear professional, your guests will automatically perceive a high standard of service and performance.
Improved customer service
Hotel branded uniforms set the tone for the guest experience. When your guests can easily identify members of staff and the role they play, customer service is significantly improved.
You might opt to colour code different service areas, or outfit members of staff with an embroidered shirt or polo shirt that presents a polished and professional finish. Customising the workwear uniform is an effective way to create a sense of team identification that improves morale and service across your staff.
Improve confidence
A well-fitting uniform that is practical, stylish and comfortable helps every team member feel confident. And they’re likely to convey that sense of professionalism and pride in their job to your guests.
Putting that extra sparkle into your team will get your hotel noticed by your guests. And they’ll want to come back for more once they appreciate the confidence your staff has in their ability to provide superb levels of service.
Standardised dress code
It can be challenging for your team to maintain a wardrobe of appropriate workwear. For supervisors, it can be equally challenging to enforce an appropriate dress code. By providing a suitable hotel branded uniform, decision making becomes simplified and your team can dress in comfort.
Guests soon notice if employees are wearing inappropriate or uncomfortable clothing. Well-designed premium uniforms eliminate any unnecessary distractions and contribute to providing the kind of exceptional service your guests will notice for the right reasons.
Enforce your branding
Your guests should always be able to identify an appropriate member of staff to help with any issues. And dressing your team in branded workwear is a straightforward way to solve this issue for your guests and reinforce their positive impression of your hotel brand.
If your guests can easily and confidently identify the right member of staff, then they’ll remember your hotel for all the right reasons. And your brand will stay front of mind for their next trip.
Read more about hotel graphics and banners on Sussex Banners
Hotel branded uniforms from Sussex Clothing
When your employees feel good about their appearance they perform to the best of their abilities. Why not contact us today to find out how our branded uniforms can help your hotel deliver the ultimate guest experience.