Can your business survive without brand recognition? The most memorable brands worldwide can be recognised at a glance. We’re not promising that level of brand awareness, but custom workwear has a big part to play in how you represent your business to your customers.
So how can you build solid awareness on a budget? By getting creative about the way you use your branding. And a great approach to increasing recognition is by using branded workwear. Here’s how to increase visibility using custom uniforms.
What’s your target?
Why do your teams need custom workwear? Common reasons for investing in uniforms include business identification, clear demarcation of roles and reinforcing corporate identity. Once you’re clear on your goal, you can start making style and purchasing decisions.
Brand recognition depends on knowing your target market. And that knowledge helps you create branded workwear that resonates with your customer. Don’t forget the demographic of your workforce, either. Younger employees are more likely to wear a hoodie with pride than a polo shirt.
Is your workwear memorable?
Standing out from the competition gives your workwear the visibility it needs. And the first step is to showcase your logo.
Make sure your branding can be easily seen on a shirt, T-shirt or jacket. It needs to be bold enough to be legible from a distance but not so large that it’s overwhelming. We can help you scale up your logo for best results.
You should always use any distinctive brand colours as the starting point for your custom workwear. If you use darker colours, consider using them for your apparel and have the logo embroidered in white. Or use your full-colour logo against a plain neutral background to make it pop.
Contrast is critical, so keep it simple. Too many colours or a busy design are confusing to the eye. If your brand identity depends on multiple colours, consider using them as a base and printing the logo in bold black.
Custom workwear – print or embroidery?
A memorable design only goes so far when it comes to brand recognition. For example, if your logo looks tatty or faded, it’s likely to reflect poorly on your brand. So deciding whether to use embroidered or printed logos can be a critical decision when it comes to creating that long-lasting first impression.
We recommend using embroidery for construction or healthcare uniforms. An embroidered logo is hardwearing and can stand up to repeated washing at high temperatures. Although the upfront costs are higher, you’ll be repaid in positive impressions.
On the other hand, suppose you’re creating branded uniforms for a one-off event. A printed logo delivers strong visibility, and well-designed T-shirts with your branding can become covetable promo giveaways.
Choose a good custom workwear supplier
The right supplier will have plenty of options for your custom workwear. In turn, that enables you to create uniforms that your teams are happy to wear. Branded workwear is proven to boost morale and productivity. A good supplier will help you create a long-lasting and stylish look from quality materials that your staff are proud to wear.
For custom workwear that ignites your brand, please contact Sussex Clothing today.